Generation X

Film Branding / Narrative Graphic Sequences
Role: Art Direction / Design / Animation / Editor / Sound Design

Created at Big Star
Client: National Geographic Channel

Generation X is to be considered those who were born between 1960 - 1980, and within this gap of time, American culture was shocked and embraced by a series of iconic events and images.

This branding package is driven by striking photography and a dynamic design system of iconographic frames, serving as a creative centerpiece as the key narrative piece for edits throughout the episodic series, in-show graphics, and opening titles.

My approach shines a spotlight on the defining cultural moments of this historical era, offering a vivid glimpse into the transformative events that reshaped the hearts and minds of America.