Creative and design leadership that drives cultural engagement with real results, built on holistic brand experiences across all platforms.

My work creates market success and builds brands from early-stage disruptors into success stories.

Let’s chat!

Email: mo.r.ghayour@gmail.com
Open to new opportunities.

Mo Ghayour brings a global design perspective, with an emphasis on a visual culture approach to brand and product campaigns, product development, and the ability to identify user behavior, experiences, aesthetics, and technology that influence how people culturally connect and engage, with real results.

Drawing on experience, customer data, and research, he has created informed design strategies that drive market success and cultural engagement that sticks.

Led in-house brand design for Chewy.
New product development for Auki Labs.
Crafted global campaigns for YouTube.
Streaming brand refresh for Peacock.

Selected Work

Creative Leadership
Team Leadership
Brand Identity Systems
Creative Operations

Cross-Functional Collaboration

Creative Leadership
Creative Direction
Brand Strategy
Product Positioning
Visual Identity Systems
Brand Guidelines

Design Direction
Photography Direction
Product Campaign Development

Concept Ideation
Social Content Creation

Brand Identity Package
Creative Design Direction
Campaign Development
Visual Identity Systems

Design Systems

Creative Direction
Art Direction
Content Strategy
Creative Production

Design Systems

UX/UI
Global Campaign Development
Visual Design Strategy
Creative Operations

Cross-Functional Collaboration

Brand Design Strategy
Identity Positioning
Visual Identity Systems
Creative Operations

Streaming Brand Package

UX/UI
Visual Design
Creative Operations

Commercial Design Systems
Cross-Functional Collaboration

Film Design & Development
Art Direction
Design Package Systems
Narrative Design Systems

Photography Direction

Show Design & Development
Narrative Design Systems
Photography Content Strategy
Motion Direction

Show Editorial Development

Creative Direction
Campaign Development
Motion Direction
Creative Operations

Design Systems

Creative Direction
Production Leadership
Team Management
Creative Operations

Cross-Functional Collaboration

Creative that reaches audiences through design-forward campaigns on all platforms.

Work that drives visual culture and earns cultural engagement with real results.

Disciplines

Product Branding
& Identity Packages

Creative & Design Strategy
Brand Development
Creative Ideation
Stakeholder Alignment
Product Positioning
Tone-of-Voice & Storytelling
Cross-Vendor Collaboration

Tech Branding
& Commercial UI/UX

Creative Direction
Visual Design Strategy
Digital Product Innovation
User-driven Storytelling
B2B/D2C Campaigns
UI/UX Product Campaigns
AI and generative AI tools

Film/Show Branding
& Development

Creative Pre-Production
Narrative Development
Story Content Creation
Narrative Design Strategy
Photography Direction
Film & Editorial Direction
Post Production