Creative leadership and direction shaping iconic brands through design strategy, storytelling, and digital product campaigns, from e-commerce to streaming, sports to tech.
My work generates market success and drives cultural engagement that actually sticks.
Let’s Chat!
Email at: mo.r.ghayour@gmail.com
Available for full-time or freelance.
Selected Work
Chewy Branding
Creative direction, design strategy, and campaign development for Chewy's digital product, lifestyle, and growth performance. From direct-to-consumer editorial shoots, this brand refresh pushed Chewy's visual language to speak to the audience's culture, with bold messaging and design-forward user-experience storytelling, which directly contributed to its growth and was sold at $3.75 billion in 2017.
Role: Full-time Creative Director, Design Strategy
Brand Designer, Commercial Product Identity Packages, Pre-and Post-Production.
Created at Chewy.
Identity Brand Package Overview
Role: Creative Director, Brand Designer, D2C/B2B Product Campaign Development, Design Strategy, Pre-and Post-Production Direction, Web & Product Design, Internal/Product Identity Brand Packages, Social Marketing Campaigns.
D2C Consumer Growth & Performance Campaigns
Role: Creative Branding, Commercial Brand Design Strategy, Designer, Commercial Identity Package, Pre/Post Production Direction
Product Brand/Design & Prototype Development
Role: Web & Product Branding, Product Design, Commercial User-Experience/UI Design
Auki Labs, Tech
Product Branding and Development
Led in-house creative direction, branding, and strategic business development by driving business and product initiatives, fostering growth, and ensuring a unified identity across products, developers, D2C/B2B products, and campaigns.
Provided strategic creative guidance to developers, with a strong emphasis on design, visual culture, and product innovation to create value, boost engagement, and achieve business success across all platforms.
Role: Full-time Creative Director, Product Branding & Prototyping, Design Strategy, Web & Product Designer, Marketing Campaigns, Product Identity Packages, Social Brand Campaigns.
Created at Auki Labs.
Viator
Branding
The product brand campaign was built around the core brand messaging and tone of the travel service platform.
Role: Creative Direction, Design Strategy
Brand Design, Social Product Campaign
Art Direction, Photography
Client: Viator
I started as a designer and photographer, and it’s how I think, lead, and build brand growth and performance.
Visual culture drives my design process.
YouTube Music
The product campaign was built around the expressive messaging and tone of the music streaming platform. We turned the campaign into a series of cultural experiences around the world.
Role: Creative Brand Package, Design Strategy
Designer, Editorial & Motion Production
Created at 1stAveMachine
Client: YouTube Music
YouTube Brandcast
This brand refresh was built around the Brandcast event to launch bold messaging, a marketing keynote, an awards package, and a celebration of the cultural moments on the platform. We turned the event into a cultural moment for YouTube by focusing the brand refresh on cultural content, user experiences, and digital expression, which positioned the YouTube Brandcast event with renewed authenticity for the platform.
Role: Creative Brand Package, Design Strategy
Designer, Editorial & Motion Production
Created at 1stAveMachine
Client: YouTube
Created a commercial design direction and UX/UI for Samsung and defined a strategic approach to drive the wearable narrative.
This design direction emphasizes the wearable's role in the story of sleep recovery, with the animation fluidly transitioning through a series of visually engaging user data vignettes.
Role: Commercial UI/UX Branding
Design Strategy, Art Director, Designer
Created at TheMill
Client: Samsung
Samsung
Commercial UI/IX
Peacock Streaming
Brand Refresh
A bold brand refresh built around expressive messaging and a renewed tone for the streaming platform. We turned the campaign into a cultural moment for Peacock, launching a national campaign, company content, and digital push that helped Peacock reframe the platform's position internally and externally, with authenticity.
Role: Creative Brand Package, Design Strategy
Designer, Motion Strategy & Post Production
Created at Cause+Effect
Client: Peacock
Mano Nails
Social Branding
Mano is a nail art studio in Midtown Miami, specializing in Japanese gel. They focus on creating moments of self-expression as a form of self-care.
The summer brand campaign showcases bespoke nail art and introduces a visual framing device to focus on and magnify it in summer scenarios.
Creative Director: Mo Ghayour
Creative Producer: Mo Ghayour
Production Producer: Stanford James
Director of Photography: Eren Gedikoglu
1st Asst. Production Director: Devante Leyeom
Production Director: Syd Richardson
Edit & Post Production: Mo Ghayour
Costume Stylist: Marisa Ellison
Make up: Yukaito
Hair Stylist: Rachel Hospkins
Talent: Dominique V. Castelano
Ariel Foster, Denise Reed
2018 Winner of the Academy Award for Outstanding Documentary (Feature)
Collaborated with ODD NY to lead creative across concept, pitch, and execution for film development and design.
Role: Creative Branding, Design Strategy, Art Direction, Design & Storytelling
Created at ODD NY.
Streaming now on Netflix.
Icarus Film
Design & Development
Creative that reaches audiences from design-forward campaigns on all platforms.
Work that drives visual culture and earns cultural engagement with real results.
Disciplines
Product Branding
& Identity Packages
Creative & Design Strategy
Brand Development
Creative Ideation
Stakeholder Alignment
Product Positioning
Tone-of-Voice & Storytelling
Cross-Vendor Collaboration
Tech Branding
& Commercial UI/UX
Creative Direction
Visual Design Strategy
Digital Product Innovation
User-driven Storytelling
B2B/D2C Marketing Campaigns
UI/UX Product Campaigns
AI and generative AI tools
Film/Show Branding
& Development
Creative Pre Production
Narrative Development
Story Content Creation
Narrative Design Strategy
Photography Direction
Film & Editorial Direction
Post Production