Creative leadership and direction shaping iconic brands through design strategy, storytelling, and digital product innovations, from e-commerce to streaming, sports to tech.
My work generates market success and drives cultural engagement that actually sticks.
Creative Leadership
Creative driving results through brand storytelling and design strategy.
- Say Hello! Available for full-time or freelance.
Film & Television
Award-winning creative through narrative and design.
Academy Award for Best Documentary (Feature) - 2018.
Selected Work
Chewy Branding
Creative direction, design strategy, and campaign development for Chewy's digital product, lifestyle, and growth performance. From direct-to-consumer editorial shoots, this brand refresh pushed Chewy's visual language to speak to the audience's culture, with bold messaging and design-forward user-experience storytelling, which directly contributed to its growth and $3.75 billion acquisition.
Auki Labs
Tech & Product Branding
Lead in-house creative direction, branding, and strategic business development by driving business and product initiatives, fostering growth, and ensuring a unified visual identity across projects.
Provided strategic creative guidance to developers, with a strong emphasis on design, visual culture, and product innovation to create value, boost engagement, and achieve business success across all platforms.
YouTube Music
The product campaign was built around the expressive messaging and tone of the music streaming platform. We turned the campaign into a series of cultural experiences around the world.
Role: Creative Brand Package, Design Strategy
Created at 1stAveMachine
Client: YouTube Music
YouTube Brandcast
This brand refresh was built around the Brandcast event to launch bold messaging, a marketing keynote, an awards package, and a celebration of the cultural moments on the platform. We turned the event into a cultural moment for YouTube by focusing the brand refresh on cultural content, user experiences, and digital expression, which positioned the YouTube Brandcast event with renewed authenticity for the platform.
Role: Creative Brand Package, Design Strategy
Created at 1stAveMachine
Client: YouTube
Curry 11 Product
Branding & Campaign
In collaboration with Los York, my role was to provide creative branding to the Curry product line, establish the product design system, and oversee the print-ready and mixed-media guides for national in-store campaign implementation.
Created at Los York
Client: Under Armour Curry 11
Samsung
Tech Commercial UI/IX
Created a commercial design direction and UX/UI for Samsung and defined a strategic approach to drive the wearable narrative.
This design direction emphasizes the wearable's role in the story of sleep recovery; the animation fluidly transitions through a series of visually engaging user data vignettes.
Created in collaboration with TheMill
Client: Samsung
Peacock Streaming
Brand Refresh
A bold brand refresh built around expressive messaging and a renewed tone for the streaming platform. We turned the campaign into a cultural moment for Peacock, launching a national campaign, company content, and digital push that helped Peacock reframe the platform's position internally and externally, with authenticity.
Created at Cause+Effect
Client: Peacock
Mano Nails
Social Branding
Mano is a nail art studio in Midtown Miami, specializing in Japanese gel. They focus on creating moments of self-expression as a form of self-care. Our hands do a lot for us every day.
Our summer brand campaign showcases bespoke nail art and introduces a visual framing device to focus on and magnify it in summer scenarios.
Creative Director: Mo Ghayour
Creative Producer: Mo Ghayour
Production Producer: Stanford James
Director of Photography: Eren Gedikoglu
1st Asst. Production Director: Devante Leyeom
Production Director: Syd Richardson
Costume Stylist: Marisa Ellison
Make up: Yukaito
Hair Stylist: Rachel Hospkins
Talent: Dominique V. Castelano
Ariel Foster, Denise Reed
Creative that reaches audiences from design-forward campaigns on all platforms.
Work that drives visual culture and earns cultural engagement with real results.
Disciplines
Product Branding
& Packages
Creative & Design Strategy
Brand Development
Creative Ideation
Stakeholder Alignment
Product Positioning
Tone-of-Voice & Storytelling
Cross-Vendor Collaboration
Tech Branding
& Commercial UI/UX
Creative Direction
Visual Design Strategy
Digital Product Innovation
User-driven Storytelling
B2B/D2C Marketing Campaigns
UI/UX Product Campaigns
AI and generative AI tools
Film/Show Branding
& Development
Creative Pre Production
Narrative Development
Story Content Creation
Narrative Design Strategy
Photography Direction
Film & Editorial Direction
Post Production