Tik Tok

Commercial Tech Branding / B2B Campaign
Role: Creative Branding, Design and Motion System

Created for TikTok
Created at The Mill

I crafted digital sequences that seamlessly wove user-generated media and data-driven messaging with the approach and focused on sharp, clean composition for maximum clarity, pairing fluid animation with the strategic use of negative space to enhance the presentation of user-generated content.

To amplify top-level company data points and business-to-business opportunities, I utilized bold, scalable kinetic typography and a refined color palette, ensuring each message was delivered with precision and visual impact.