Tik Tok

Commercial Branding / Company Package
Role: Design / Animation

Created with The Moving Picture Company
Client: TikTok

I played a pivotal role in designing and animating key shots, while also crafting additional sequences that seamlessly wove user-generated media and data-driven messaging into the edit. My approach focused on sharp, clean composition for maximum clarity, pairing fluid animation with the strategic use of negative space to enhance the presentation of user-generated content.

To amplify top-level company data points and business-to-business opportunities, I utilized bold, scalable kinetic typography and a refined color palette, ensuring each message was delivered with precision and visual impact.