YouTube
Brandcast

Branding / Show Package
Role: Identity Design System / Art Direction / Design / Animation Treatment

Created in collaboration with 1stAveMachine
Client: YouTube Brandcast

As part of the team, I developed a unified branding strategy and defined the animation treatment to establish a holistic identity package for the YouTube Brandcast flagship event. This vision emphasized elegant typography, thoughtful use of negative space, adaptable animations, and soft-focus photography, delivering a cohesive and sophisticated visual narrative throughout the event.

The Awards segment was inspired by the glamour of the "red carpet," featuring YouTube's iconic red as a central element. Key moments were highlighted with dynamic kinetic typography, flexible photography, and refined color gradients, creating a striking and memorable visual experience.