YouTube

Creative Branding / Show Package / Marketing Keynote
Role: Creative Branding, Identity Design System, Design, Motion Treatment

Created in collaboration with 1stAveMachine
Client: YouTube

I was tasked to create a unified creative branding strategy, design system, and define the motion treatment to establish a refreshing holistic identity package for the YouTube Brandcast flagship event.

This creative direction emphasized elegant typography, thoughtful use of negative space, adaptable animations, and soft-focus photography, delivering a cohesive and sophisticated visual narrative throughout the event and awards and keynote speaking events.