Chewy

Company Branding / Commercial Product Campaigns
Role: Creative Direction, Strategic Branding, Design, Motion and Video Production

Created at Chewy Studios.

Before I arrived in Dania Beach, Chewy's core branding was an illustrative mascot logo and the branding department was non-existent. In 2016, I took the opportunity to transform Chewy’s in-house creative capabilities. I was tasked with providing creative direction to commercial branding with Chewy Studios and building the internal creative department to elevate the team, product, and creative production, as well as help grow new businesses by winning customers. I taught and elevated the internal creative team, implementing strategic operations and production workflows that greatly enhanced efficiency, creative output, and business engagement. 

Under my leadership, Chewy Studios expanded its video production capabilities, while delivering impactful commercial campaigns that resonated with commercial success. My creative vision and operational expertise contributed significantly to Chewy's growth trajectory, playing a vital role in positioning the company for its landmark $3.75 billion acquisition in late-2017.