Power Past Impossible

Branding / Commercial Package
Role: Creative Direction / Design / Animation

Created in collaboration with ODD NY 
Client: API

In partnership with Odd, I provided creative leadership for the Power Past Impossible project, an award-winning pitch that set the tone for the campaign’s success.

From initial concept to final delivery, I shaped the creative vision and oversaw the execution of a nationwide campaign featuring a series of impactful commercial spots. Collaborating with API, we fine-tuned the campaign’s rhythm, integrating striking photography, live-action footage, typography, and animation treatments to meet their objectives.

I directed a team of editors, designers, and animators, ensuring the seamless incorporation of branding elements across the campaign. My role included refining a visual identity, developing designs, and animation treatment, sequencing the visual narratives, and delivering the final creative assets.