Peacock

Branding / Commercial Package
Role: Identity Design System / Art Direction / Design Direction / Animation System

Created at Cause & Effect
Client: Peacock Streaming

In partnership with Cause & Effect, I contributed to enhancing Peacock's branding for an upcoming campaign, crafting a fresh and engaging approach for the streaming service.

My role involved designing a comprehensive streaming brand strategy and developing the refined animation treatment. This approach emphasized the use of typography, dynamic color systems, and precise editing, ensuring a cohesive and visually captivating package.