Peacock

Branding / Commercial Package
Role: Creative Branding, Design System, Motion System

Created at Cause & Effect
Client: Peacock Streaming

In collaboration with Cause & Effect, I creatively led Peacock's branding refresh for an upcoming campaign. I crafted a fresh and engaging approach for the streaming service and its suite of content.

My work consisted of overseeing the project's creation of a comprehensive streaming brand strategy and developing the refined motion animation treatment. My intention and approach emphasized the use of typography, dynamic color systems, and precise editing, ensuring a cohesive and visually captivating package.